RallyAd Media is an opt-in service. RallyAd Media will assist publishers in the monetization of their advertising inventory. Publishers can choose the campaigns they wish to have delivered to their site; it is as simple as reviewing and accepting the campaigns.
RallyAd Media works on a revenue share basis - the share percentage works on a sliding scale depending on the web site traffic levels. Sites with 200,000 or more monthly impressions will receive 60% of the revenue.
Choosing not to opt-in has no effect on the service and features provided. Publishers can continue to use RallyAd Ad Management Solution and RallyAd Assist.