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RallyAd feature list

Feature Support
Impression Tracking Yes
Click Tracking Yes
Third Party Click Tracking Atlas
Bluestreak
Doubleclick
Eyeblaster
Falk
Google AdSense
Mediaplex
Tango Zebra
Yahoo! Publisher Network
Ad Type Support Display (Banner)
Text
HTML
Display Ad Size IAB Standard Sizes
Custom Sizes
File Format JPG
GIF
Animated GIF
PNG
Flash
Conversion Tracking Yes
Companion Positioning Yes
Targeting Browser
Domain
IP Address
Language
Operating System
Useragent
US Area Code
City
Continent
Country
DMA
Netspeed
ISP/Organisation
US/Canada Post Code
Region
Referring Page
Source
Date
Day of Week
Hour of Day
Longitude/Latitude
Homepage
Page URL
Enhanced Targeting Channel
Keyword
Capping Frequency Capping per User
Frequency Capping per Session
Third Party Ad Tag Support Atlas
Bluestreak
Doubleclick
Eyeblaster
Falk
Google AdSense
Mediaplex
Tango Zebra
Yahoo! Publisher Network
Rich Media Yes
Zone to Campaign Relationship Publisher Zone to Advertising Campaign. Allowing
one ad to be delivered into multiple zones
Multi Level Access Provide Advertiser and Publisher and Agency
access
Multiple Language Yes



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